James Green's Reflections

A professional editor's thoughts about media, marketing and communications.

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Recent Posts

Lakeia Young on Orkut: Google’s fumbled chance to dominate social mediaOctober 26, 2025
Great read, James…you did a great job highlighting how Orkut had millions of users but still couldn’t keep up with…
Sally Chan on Weixin: China’s one social media app to rule them allOctober 7, 2025
Hi James, great post! I really enjoyed how you broke down Weixin as a “one-app-for-everything” platform and explored both its…
abitha on Awareness is key to behavior change, but what follows is just as importantSeptember 25, 2025
Hi Jim, I really enjoyed reading your blog and discussion post. You did a great job unpacking both the strengths…
Julian Wallace on What does Warby Parker’s strategy shift signal for the future of eyeglass retail?September 9, 2025
Hi James, The blog’s structure is really effective. This piece provides a thorough overview of the company and offers a…

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About the Author

My name is James Green, and I have been a professional print journalist for 25 years and an editor for 23. I am expanding my knowledge into the world of marketing through continuing education.

Tweets by JamesAGreenEdit

Are you the owner a small business who wants to build a social media presence but doesn't know where to begin? This blog post is an all-in-one guide with tips for content, strategy, planning, and evaluation. #snhusmm #SmallBusiness #socialmediamarketing https://t.co/VpgvcAvbrL
— JamesAGreen (@JamesAGreenEdit) October 16, 2025

We all have causes we're drawn to. Others we know are worthwhile, but they don't stir the passion within us that's needed to make a difference. It's important to focus our social media efforts on causes where we're most likely to have a strong impact. #snhusmm #causemarketing pic.twitter.com/bXkTVnBV5I
— JamesAGreen (@JamesAGreenEdit) October 16, 2025

This is important advice. Successful social media marketing requires an authentic, relatable voice. The more you give of yourself to your audience, the better chance they have to relate to you and your message. #snhusmm #socialmediamarketing #Audiences #Authenticity https://t.co/jAuetmClQ8
— JamesAGreen (@JamesAGreenEdit) October 16, 2025

Yes, social media is a vital tool for growing your brand in 2025. But it comes with its share of risks. This blog post details some of the legal, reputational, and security risks marketers need to be aware of. #Risk #OnlineMarketing #socialmedia #snhusmm https://t.co/2CFbYK7s7Z
— JamesAGreen (@JamesAGreenEdit) October 1, 2025

Most professionals you know have a LinkedIn profile. But how many are really getting the most out of it? The site can be an invaluable tool for building a personal brand and making connections … but only if you put in the work. #socialmediatips #LinkedIn #Networking #snhusmm pic.twitter.com/Nl1grzfO60
— JamesAGreen (@JamesAGreenEdit) September 30, 2025

This defines my approach to my job and education. For decades, I've been the best editor I can be. Now I'm learning how to be the best marketer I can be. My goal is to excel at essential marketing skills like community building. #SocialMediaStrategy #communitybuilding #snhusmm pic.twitter.com/8O2sWPxVYF
— JamesAGreen (@JamesAGreenEdit) September 17, 2025

Day: October 18, 2025

Orkut: Google’s fumbled chance to dominate social media

October 18, 2025

The site had lots of potential and was even hugely popular in Brazil and India before mismanagement resulted in its demise. By James Green No one is going to feel sorry for Google. The tech company is so prominent in our lives that we don’t simply search for topics on the internet, we “Google” them.…