James Green's Reflections
A professional editor's thoughts about media, marketing and communications.
Recent Posts
- Orkut: Google’s fumbled chance to dominate social media
- Weixin: China’s one social media app to rule them all
- Awareness is key to behavior change, but what follows is just as important
- What does Warby Parker’s strategy shift signal for the future of eyeglass retail?
- Hello World!
Hi James, great post! I really enjoyed how you broke down Weixin as a “one-app-for-everything” platform and explored both its…
Hi Jim, I really enjoyed reading your blog and discussion post. You did a great job unpacking both the strengths…
Hi James, The blog’s structure is really effective. This piece provides a thorough overview of the company and offers a…
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About the Author
My name is James Green, and I have been a professional print journalist for 25 years and an editor for 23. I am expanding my knowledge into the world of marketing through continuing education.
Month: September 2025
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The pioneering company recently decided to shutter its signature try-at-home program. But that doesn’t mean the endeavor wasn’t a tremendous success. By James Green Eyeglass retailer Warby Parker made headlines last month when it announced that it would be ending the try-at-home program that had been the hallmark of the company since its early days.…
Great read, James…you did a great job highlighting how Orkut had millions of users but still couldn’t keep up with…