James Green's Reflections
A professional editor's thoughts about media, marketing and communications.
Recent Posts
- Orkut: Google’s fumbled chance to dominate social media
- Weixin: China’s one social media app to rule them all
- Awareness is key to behavior change, but what follows is just as important
- What does Warby Parker’s strategy shift signal for the future of eyeglass retail?
- Hello World!
Hi James, great post! I really enjoyed how you broke down Weixin as a “one-app-for-everything” platform and explored both its…
Hi Jim, I really enjoyed reading your blog and discussion post. You did a great job unpacking both the strengths…
Hi James, The blog’s structure is really effective. This piece provides a thorough overview of the company and offers a…
Categories
Yes, social media is a vital tool for growing your brand in 2025. But it comes with its share of risks. This blog post details some of the legal, reputational, and security risks marketers need to be aware of. #Risk #OnlineMarketing #socialmedia #snhusmmhttps://t.co/2CFbYK7s7Z
— JamesAGreen (@JamesAGreenEdit) October 1, 2025
Most professionals you know have a LinkedIn profile. But how many are really getting the most out of it? The site can be an invaluable tool for building a personal brand and making connections … but only if you put in the work. #socialmediatips #LinkedIn #Networking #snhusmm pic.twitter.com/Nl1grzfO60
— JamesAGreen (@JamesAGreenEdit) September 30, 2025
This defines my approach to my job and education. For decades, I've been the best editor I can be. Now I'm learning how to be the best marketer I can be. My goal is to excel at essential marketing skills like community building. #SocialMediaStrategy #communitybuilding #snhusmm pic.twitter.com/8O2sWPxVYF
— JamesAGreen (@JamesAGreenEdit) September 17, 2025
Day: September 20, 2025
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These memes raised awareness, but did they have the desired effect? By James Green Awareness is, naturally, a very important early step in influencing behavior change. This is especially true for health causes, such as the fight against breast cancer. That’s why we see products colored pink and sports teams wearing pink uniforms during October…

Great read, James…you did a great job highlighting how Orkut had millions of users but still couldn’t keep up with…